Daily Rental Rates for Vehicles in Hollywood & TV Productions
When it comes to creating iconic scenes in Hollywood, vehicles often play an unsung hero’s role. From the fiery muscle cars in action films to the classic rides gracing period dramas, the perfect set of wheels is crucial. But how much do productions typically pay to rent vehicles for these productions? Here’s a deep dive into the daily rental rates for production vehicles and how you can get your car in the spotlight.
How Rental Rates Are Determine
Rental rates for vehicles used in TV and film depend on several factors: the vehicle’s type, rarity, condition, and modifications. On ReelRentals, vehicle owners set their rates, but typical industry standards help establish competitive pricing:
Modern Vehicles (e.g., sedans, SUVs): $300–$500 per day.
Luxury and Specialty Vehicles: Customized cars or standout models often fetch $700–$1,200 daily.
Exotics and Supercars: Rare Ferraris or Lamborghinis can command $1,500–$2,500 per day.
Classic Cars (1970s and earlier): Base rates range from $500–$1,000, with restored models earning up to 50% more.
Unique Props (e.g., ambulances, farm equipment): Pricing varies widely based on demand and rarity, often $500+ per day.
For a full breakdown of potential rental earnings, check out the ReelRentals Price Calculator.
Why Productions Pay a Premium
Film and TV productions aren’t just renting a vehicle—they’re renting a character. That old Volkswagen van? It could be central to a surfer’s backstory. A shiny muscle car might be an antagonist’s signature ride. The attention to detail in Hollywood ensures that vehicles don’t just fill space—they tell stories. Because of this, productions often pay premiums for:
Authenticity: Period-appropriate models or well-maintained exteriors fetch higher prices.
Custom Features: Cars with rare modifications or stunt-ready reinforcements.
Production-Specific Needs: Sometimes, vehicles are rented for their distressed look—think rusted-out trucks for post-apocalyptic settings.
Maximizing Your Earnings as a Vehicle Owner
If you own a unique or specialty vehicle, listing it on ReelRentals could turn it into a daily earner. Here’s how to make your listing stand out:
Use Professional Photos: High-quality images showcasing all angles of your vehicle (interior and exterior) can dramatically improve your listing’s appeal.
Be Transparent About Condition: Productions value honesty. Whether your car is showroom-worthy or looks like it just survived an explosion, there’s a scene for it.
Set Competitive Prices: Start with ReelRentals’ pricing suggestions and adjust based on your car’s uniqueness and demand .
Why ReelRentals is the Go-To Platform
ReelRentals connects vehicle owners with the entertainment industry seamlessly. Unlike other platforms, we offer features like direct communication with renters, advanced pricing tools, and a subscription-based listing model with no extra transaction fees. We also focus on educating vehicle owners about the production rental process, making it easy to understand how to get your car in a movie. Whether your car is ready for an action-packed chase or just a quiet moment on screen, ReelRentals ensures you’re in control of your terms and rates
Ready to List Your Vehicle?
Take advantage of ReelRentals’ user-friendly platform to transform your car into Hollywood’s next star. From blockbuster action to nostalgic period pieces, your vehicle could be the perfect fit. Sign up today, and let ReelRentals guide you through pricing, showcasing, and managing rentals with ease.